Did you know Bing Ads is now called Microsoft Ads? It's not something to ignore. Even though Google is the most popular search engine, Microsoft Bing Ads is second in line. Some Smart digital marketers should take the time to learn how to use Microsoft Ads and figure out how to advertise on Bing. Moreover, you can put your business on Bing. As a result, it may assist you in connecting with a new group of people and grabbing some extra money waiting for you.
Microsoft Bing Ads, now called Microsoft Advertising Platform, is a substantial and sometimes overlooked way for businesses to show their ads on the Microsoft Search Network. This network includes Bing, Yahoo, AOL, and many more. Moreover, they get almost 14 billion searches monthly (according to Nerdynav). As a result, it makes up about 6.5% of all searches in the United States.
Microsoft Bing Ads has several types, as follows:
It helps you connect with the right users across the Microsoft Advertising Network and get more people to install your app. Moreover, they have unique links that take people directly to your app and a handy button that sends them straight to the app store.
Microsoft expanded text Ads used to be great text Ads with extra lines to make them super engaging. Now, online shops can't create new expanded text Ads or tweak the existing ones. The ones you set up will keep running, and you can check how well they're doing with reports. Plus, you can decide to pause, turn on, or eliminate these Ads whenever you want.
Bing Search Ads use different headlines and descriptions to create the perfect ad for each search someone makes. In addition, you get to give fifteen headlines and four descriptions, and Microsoft does the hard work. Microsoft search Ads mixes and matches to create Ads that fit what people are looking for. However, this saves time and ensures your Ads catch people's attention.
Microsoft Audience Ads are not just on search pages; instead, they're in other places, too. It gives advertisers a way to get more awesome visitors. Moreover, these Ads blend smoothly with articles and the stuff around them. As a result, it makes them look interesting. Apart from that, advertisers can aim these Ads at specific groups of people based on things like age, interests, and what they like to do online.
Types of Microsoft Audience Ads -
Multimedia Ads use eye-catching images to tell people about a brand and its incredible products. They are about making more people visit a website and buy stuff. Moreover, Multimedia Ads is that they use a mix of catchy headlines, descriptions, pictures, and logos to match what people are searching for. You can spot these Ads in the necessary places on the page without replacing the regular text Ads you see.
Microsoft Product Ads lets you do just that! Advertisers can display their products using the best images from their catalogs in the Microsoft Merchant Center. These Ads come with all the essential info like special offers, prices, ratings, and where to buy.
These are unique because they use dynamic data feeds to create personalized Ads just for specific industries. These Ads cover various categories like cars, credit cards, cruises, health insurance, services, real estate, taxes, and activities. So, if you're in one of these fields, Microsoft can make Ads that fit what you do.
After discussing various types of Microsoft Bing Ads, it's worth noting that there are a few additional types as well.
When you're putting together an ad, think about its size, where it goes, and how it looks. These things matter. The size of your ad decides how many folks might notice and click on it. Placement is about where your ad shows up on Bing Ads' search results page.
Alright, Microsoft Bing Ads offers several Ad types: Display ads, Native ads, and Video ads. Each type has its way of catching people's attention. So, when you're making your ad, keep these things in mind to ensure it stands out.
Display Ads
Microsoft Display ads are eye-catching pictures or videos on websites, apps, and social media. In short, they can be pictures that don't move, banners that you can click on, or even cool videos. To grab your attention and get you to check out a specific page or website. These ads come in different shapes and sizes – like banners, pop-ups, and interstitial Ads. So, when you see those attractive pictures or videos online, just know they're probably Microsoft Display Ads trying to get you interested.
Native Ads
Native Ads combine seamlessly with the stuff you see on a website or platform. You might spot them as sponsored articles suggested content, or even mixed into your social media feed. They look and act just like the regular stuff you're already checking out.
Video Ads
Video Ads use videos to tell you about something or show off stuff. You can find these Ads on websites, social media, and places where people share videos. They're like mini-movies that aim to grab your attention and share a message or show off products. These videos can pop up before, during, or after you watch another video. Instead, we call them pre-roll, mid-roll, or post-roll Ads, depending on when they show up. Now, Microsoft rates these videos based on quality. They have three levels: Fair Quality, Good Quality, and Excellent Quality. When you upload your videos, they get a rating from one to three stars, with three stars meaning it's high-quality stuff.
Now, we have completed all types of Microsoft advertising platforms. So, we will discuss how you can set up this.
The further section will elaborate on the working to advertise on Bing.
Step 1. Create a Microsoft Advertising Account:
To start, you'll need a Microsoft Advertising account (Bing Ads is part of this). It's free, and you can sign up using your existing email. First, go to Microsoft Advertising, click 'Sign Up Now,' and then 'Create One' to make a new account. Fill in your details, agree to the terms, and you're all set.
Step 2. Import from Google Ads (Optional):
If you have Google Ads you want on Bing, you can import them. Go to 'Import,' then 'Import from Google Ads,' sign in, select the account, and start the import. You can even tweak things like bids if needed.
Step 3. Choose the Right Keywords:
Before making your ad, pick the keywords that fit your business. Microsoft Advertising has a tool called Keyword Planner to help. Then, sign in, go to 'Tools,' and find 'Keyword Planner.' It suggests keywords based on your business info.
Step 4. Create Your Microsoft Bing Ads Campaign:
Now it's time to make your ad. Go to 'Campaigns' and click 'Create Campaign.' Choose your goal (like conversions or selling products), follow the instructions, and when done, click 'Save.' You can set custom details, too, like when and where your ad shows.
Step 5. Track Your Results:
Setting up your ad is great, but see how well it's doing. Check your conversion rate (how many take the desired action) and CPC (how much you spend per click). Go to the 'Campaigns' tab to see these numbers. If things aren't as expected, consider adjusting your keywords or campaign.
That's it! You're on your way to advertising success with Microsoft. Now, we will learn the primary point, the difference between Google Ads and Bing Ads.
Google Ads and Microsoft Bing Ads are two pay-per-click advertising platforms that help businesses get noticed online. Both let you pay when people click on your ads, but they have some differences to think about.
Disruptive Advertising reports that Google Ads is highly effective, reaching nearly 75% of online search users. However, this dominance is attributed to Google's status as the world's most popular search engine. In contrast, Microsoft Ads has a smaller audience, accounting for about 12.18% of the market share in online searches.
When it comes to costs, Microsoft Ads manages to be more budget-friendly compared to Google Ads. The reduced competition on Microsoft's platform contributes to lower overall expenses. Moreover, Microsoft Ads can be a strategic choice for businesses seeking greater exposure without a significant ad spend.
So, if you want to be where everyone is (Google Ads) or prefer a smaller, budget-friendly option (Microsoft Ads), now you know the differences.
In the fast-changing world of online marketing, trying new things is super important. Microsoft Bing Ads could be the best trick to make your business stand out and do well. So, give it a go, make your Microsoft Advertising account, and see your ads shine on Bing. Moreover, there are people out there who want to see what you offer. So, go get their attention and make your business soar to success.
Ans. Nowadays, Microsoft Advertising is known as Bing Ads.
Ans. Bing Ads often get more attention from people when they visit websites and landing pages. On the other hand, Google Ads still end up having a bit more success in turning those visits into actual actions. On average, for all kinds of businesses, about 3.75% of people who click on Google Ads end up doing what the ad wants them to do. For Bing Ads, it's a little less, around 2.94%. So, while Bing Ads are good at getting people interested, Google Ads seem to be a bit better at getting them to take action.
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