What is Website Landing Page - Definition and Types with Example

Table of Contents [show]

In marketing, landing pages are unique pages when you click on a link in an email, ad, or the internet. Unlike regular web pages, like the homepage, which shows various things, a website landing page is all about one thing. It helps you to decide on something. This page has one main aim: to convince you to do something. Moreover, it includes signing up for a free trial, buying something, or getting a free download.

Website Landing Page Meaning

A landing page is a remarkable webpage to convince people to do one thing. It could be signing up for a newsletter, buying something, or saying they'll come to an event. People usually get to landing web pages by clicking on ads that you pay for each click. But sometimes, they might find it on your homepage, social media, searching on the internet, or emails you send.

Moreover, a landing web page usually has just one big button or message to get you to do something special. It might be buying something, typing in some info, or getting something beneficial. If there are other buttons, they're usually just copies or very similar to the main one. Now, we will elaborate on various types in the following section.

Types of Landing Pages

Building a landing page is like picking the right tool for the job. There are several types, and which one you need depends on what you want to achieve and where your visitor is in their decision-making.
 

1. Squeeze Page: At the beginning of your marketing, things can be uncertain for you and the people interested in what you offer. They mightn’t be sure if your product or service is what they need, and you might not be sure if they're interested. It's like the starting point of a conversation where everyone is figuring things out. It's great when people are just exploring and not sure about things.
    
2. Lead Capture Page: It’s a friendly form that can work at the start, middle, or end of the conversation. Moreover, it's about getting to know each other. Just ask what you need, and don't scare them away with too many questions.
    
3. Click Through Page: Click through landing page helps people feel comfortable before making a big decision, like buying something. Additionally, they learn more before deciding if they want to take the final step.
    
4. Splash Page: Sometimes, you want to redirect someone's attention for a reason. It's like a quick announcement or asking to choose something. But be careful! They want to get back on the main page.
    
5. Sales Page: It's the most challenging because you're asking for something big - a sale.
    
6. Real Estate Landing Page: A real estate landing webpage is another unique web page on your site that tells people all they need to know about something you're offering in real estate. In addition, it could be about buying a house, selling one, or anything related. With real estate landing web pages, you can display properties available for sale in a specific area or location.
    
7. Lead Generation Landing Page: A lead generation landing webpage is another page where customers end up when they click on your social media posts, website links, or ads. Additionally, it's a friendly page that invites them to join in, buy something, or sign up for more.
    
8. SEO Landing Page: SEO landing pages show up a lot when people search on the internet at the same time. Then, they try to convince visitors to do certain things, like buying something or signing up for a newsletter. It's like a helpful page that wants to be both popular on the internet and valuable to the people who visit it.
    
9. Squarespace Landing Page: A landing webpage is not like a regular page with lots of stuff. It's a simple, focused page without the extra things at the top and bottom. Moreover, this particular page has just one job - to get people to do one critical thing.
    

Each landing website page type has its purpose, just like different tools for different jobs. Remember, it's about making things easy for your visitors and helping them decide.

What's the Necessity of Landing Page?

Landing pages can boost the persuasion of your marketing campaigns. Using only your homepage for ads mightn’t get you as many interested people.

Here's why landing pages are incredible:
 

• They talk directly about what people expect and need.
• It's easy to see how well they're doing in your campaign.
• You can try out different things on them without messing up your main website.

Landing pages give your visitors a super focused and super good experience. As a result, it makes it more likely they'll do what you want them to do, making your ads work even better.

Working of the Landing Page

A landing webpage is a unique page where your visitors decide to become your customers or leads.

Landing pages are the best for:
 

• Getting people to sign up for your email newsletter.
• Selling things or getting pre-orders for cool stuff.
• Handing out cool marketing stuff like ebooks and catalogs.
• Sending people to download your app.
• Getting folks to sign up for an event.
• Booking a time for them to see a cool demo or chat about a product.

But landing pages aren't so great for:

• Showing lots of different things you have.
• Sending people to other pages on your large website.
• Sharing the whole story of your company.

People usually find your landing page because of your plan, such as clicking on your ad on Google. Sometimes, they come from your website. For example, if you talk about a product in a blog post, there might be a button in the blog that takes them to the landing page to buy it. 

Our Learners Also Reads: 14 Important Does and Dont’s of SEO to Improve Your Website

Creating a Landing Page

We all know that a landing website page is a remarkable webpage that asks your visitor to do one specific thing. As a result, it could be signing up for something, buying anything, or just sharing info.
 

1. Keep It Simple

Landing pages aren’t for lots of things. Keep it focused on one task. Make sure to have no confusing menus or other distractions. We want them to do one thing. 
 

2. Creating a Compelling Hero Image

A big, eye-catching picture at the top makes it look good. It could show what you're offering or just be something different.
 

3. Write a Catchy Headline

Use a headline that says what you're about in about ten words. Then, add more info (about 20 words) with a shorter title.
 

4. Short and Sweet Text

If you need more details, add a few sentences. But keep it short and easy to read. Bullet points work great.
 

5. Add a Form

If you want people to share information such as an email address, it is advisable to create a form for them to fill out. But do not ask for too much, or they mightn’t want to.
 

6. Strong Button

The "Click Me" button is necessary. Make sure it tells them what happens next, like "Sign Up" or "Try Now." Put it in a few places so they do not miss it.
 

7. Call to Action (CTA)

CTA is the button that makes things happen. It could be buying, signing up, or trying something. Make it clear and put it in different spots on the page.

That's it! Keep it simple, look good, and make it easy for people to do what you want them to do. Now, we will discuss some common examples. 

Landing Page Examples

The following section will discuss some examples in a list: 

• Sweetkick
• Nettie
• Dollar Shave Club
• Butcher Box

Concluding Words 

In conclusion, landing pages are the best pages in the world of websites. Moreover, they have a single mission, keeping things simple and focused without the extra clutter. Whether it's convincing visitors to buy something, sign up, or take another significant action, a landing page is designed for one specific goal.