Top 10 Email Marketing Tools List For Your Business

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Many email marketing tools exist, but choosing the right one can take time and effort. We tried out over 30 of them to help you decide. We looked at reviews and talked to 2,000 people who use these tools. As a result, this list shows the best email marketing software options. The comprehensive article will elaborate on the popular software. In addition, we will describe some benefits of opting for them.

Understanding Email Marketing

Email marketing is still essential in 2024. It's a great way to share personalized messages with your customers. You can use it for sales, newsletters, surveys, and special offers. Email helps you get new customers, keep old ones, and get them to be more interested in your products.
 

To be successful with email marketing, you need more than just a list of emails. You also need good email marketing tools to create great campaigns, send them automatically, track how well they're doing, and connect them to other parts of your business. We tested the best email marketing platforms and picked the best ones based on how well they work, how easy they are to use, what features they have, and other things. Here are our top choices and tips to help you choose the right one for your company.

Benefits of Email Marketing Software

When choosing the email marketing tools, consider these factors:
 

• Security: Make sure your emails are safe and protected.
• Ease of Use: It should be easy to create and send emails.
• Personalization: You should be able to send emails to different groups of people.
• Automation: The tool should help you send emails automatically.
• Integration: It works with different tools you use.
• Tracking: You should be able to see how people are interacting with your emails.
• Support: The company should have helpful customer service.

Now, let's explore some of the best email marketing platforms available.

Top 10 Email Marketing Tools

We tested a lot of email tools to find the best ones. We looked at things like price, how well emails get delivered, how easy they are to use, and how secure they are. We'll tell you about our top picks and why we like them. Then, we'll compare them side-by-side to help you choose the right one for your business.
 

#1. HubSpot

HubSpot is a great tool for both sales and marketing. It helps you manage leads, run ads, and track your sales progress. You can also use it for email marketing, social media, and Google Analytics. In addition, HubSpot helps you automate tasks and improve your website's ranking on Google.

Pros:

• CRM integration: Works well with customer relationship management software.
• Social media: Offers many options for managing social media.
• Automation: Can do many tasks automatically.
• Other HubSpot tools: Works well with other HubSpot products.

#2. Klaviyo

If you sell things online, you should use an email marketing tool that works well with your online store. Klaviyo is a great choice for this. In addition, it's easy to set up and has many features that help online stores send better emails. Moreover, Klaviyo is easy to set up because it works well with popular online stores like Shopify, WooCommerce, and Magento. It has many features that help online stores send better emails.

Pros:

• Integrations: Works well with many online store platforms.
• Automation: There are many pre-built ways to do things automatically, like reducing abandoned carts and increasing sales.
• Templates: It has beautiful templates for emails and forms.
• Benchmarks: This helps you compare your results to other similar businesses.
• Predictions: It can predict when customers will buy again and how much you'll make so you can plan better.

#3. MailChimp

MailChimp is one of the widespread email marketing tools. It has many features to help you build your audience, get people to buy from you, and grow your business. It offers different pricing plans and has great customer service, making it easy to start using. Many big and well-known companies trust MailChimp.

Pros: 

• All-in-one: Offers many marketing tools in one place.
• Easy to use: Very simple to use.
• Templates and reports: Has helpful email templates and reports.
• AI and automation: It uses AI to make suggestions and can do things automatically.
• Web hosting: Offers website hosting as an option.
• Free plan: Has a good free version.

#4. Brevo

Brevo (formerly Sendinblue) started in 2012 as a tool for sending emails that are triggered by events, like when someone forgets their password or places an order. In addition, Brevo later added features that let marketing teams send emails and text messages. Moreover, these features might not be as good as the other tools on this list, but they were unique because Brevo was the only tool that could do both transactional emails and marketing emails from one place. As a result, this was helpful for companies that needed to send both types of emails.

Pros:

• High delivery rate: Most emails get delivered (over 99.9%).
• Automated emails: It can set up emails to be sent automatically based on events.
• Pre-built templates: Has ready-made email templates to save time.
• Pricing: The cost depends on how many emails you send, not how many people are on your list. Moreover, this is good for companies with big lists that don't send many emails.

#5. GetResponse

GetResponse is a versatile marketing platform that offers a wide range of features, including email marketing, landing page creation, webinar hosting, and marketing automation. Moreover, this comprehensive approach delivers diverse free email marketing tools. In addition, it allows businesses to manage various aspects of their marketing efforts from a single platform, simplifying their operations and improving overall efficiency.

Pros:

• All-in-one: GetResponse can do many things related to marketing.
• Easy to use: It's easy to create beautiful emails using the drag-and-drop editor.
• Automation: You can automate tasks to make your marketing campaigns more efficient.

#6. Omnisend

Omnisend is one of the best email marketing platforms. It is a comprehensive marketing automation platform specifically designed for e-commerce businesses. Moreover, it offers a user-friendly interface that simplifies the creation and execution of targeted campaigns across various channels, including email, SMS, and push notifications. With Omnisend, e-commerce businesses can effectively engage their customers, drive sales, and optimize their marketing efforts.

Pros:

• Great templates: It has beautiful email templates.
• Easy to use: Easy for small and medium-sized businesses to use.
• Good customer service: Helpful customer support.
• Affordable: Has reasonable prices.

#7. Campaign Monitor

Campaign Monitor is one of the email marketing tools for sending emails to your customers. In addition, it has beautiful templates and lets you customize your emails easily. You can also set up automatic emails and send them to different groups of people. Campaign Monitor helps you grow your email list and turn potential customers into paying customers.

Pros:

• Many templates: It has many different email templates.
• Easy to use: Easy to create emails with a drag-and-drop editor.
• Automation: Can do some things automatically.
• Good for small businesses: It has helpful information for small businesses.

#8. Constant Contact

Constant Contact is a great tool for people who are new to email marketing. It's very easy to use and has a simple drag-and-drop editor so you can create emails quickly and easily. In addition, Constant Contact has over 100 email templates that look good on phones. As a result, this makes it easy to create professional emails quickly. 

Pros: 

• Many templates: There are lots of different email templates.
• Building lists: This helps you grow your list of email addresses.
• Event marketing: It can be used for marketing events.
• Tracking results: This helps you see how well your campaigns are doing.
• Works with other apps: Can be used with other apps you use.
• Landing pages: Helps you create landing pages for your website.
• Testing: Let you test different versions of your emails to see which one works better.

#9. Benchmark

Benchmark is not as famous as the other email marketing tools on our list, but it's still a good option, especially if you want to send nice-looking emails without needing a designer. In addition, Benchmark is designed to look great and be easy to use. Moreover, this is important because it helps you understand your data and make a good impression on your contacts.

Pros:

• Visual Email Builder: A tool to create beautiful emails.
• Automation: Can do tasks automatically.
• Integrations: Works well with many other tools.
• Landing Pages: This helps you create landing pages for your website.
• Surveys: This lets you create surveys and polls.
• Reporting: Helps you track and analyze your results.
• Sign-up Forms: This helps you create forms for people to sign up.
• Testing: It lets you test different versions of your emails to see which one works better.

#10. ClickFunnels

ClickFunnels is a versatile and one of the best free email marketing platforms that goes beyond traditional email marketing. It offers a comprehensive suite of tools for building and managing sales and marketing funnels, including courses, membership sites, information products, and webinars. By centralizing these components within a single platform, ClickFunnels eliminates the need for multiple tools and simplifies the process of nurturing and converting your audience. While its infomercial-style branding may not be to everyone's taste, ClickFunnels' powerful features and streamlined approach make it a compelling option for businesses looking to optimize their marketing efforts. 

Pros:

• All-in-one: You can create courses, landing pages, websites, and memberships, and manage products all in one place.
• Unique actions: You can set up automatic actions based on different events, like automatically adding people to courses or offering them more products.
• Testing: You can test different things to see what works best, like landing pages, emails, course modules, and how people go through your sales process.
• Community: There's a big community of people who use ClickFunnels, both online and in person. You can also hire someone to help you use it.

Conclusion

Email marketing is still very important in today's world of digital marketing. The right email marketing tool can help you create more effective campaigns. When choosing a tool, think about what you need, how much you can spend, and how experienced your team is. There are many email marketing tools available, so you can find one that's perfect for your business.