15 Best SEO Plugins for WordPress - Free and Premium

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People often ask me about the best SEO tools for WordPress websites. We've tried many popular options, including AIOSEO and Yoast, and seen how they affect a site's search ranking and traffic. In this post, we'll share some of the best SEO plugins for WordPress you can use to improve your website's visibility in search results. Even though some tools do similar things, we'll also explain which ones work best for different situations.

About WordPress SEO Plugins and Tools

SEO can feel complicated, especially for beginners. You might find articles listing tons of SEO tools, which can be overwhelming.

Focus on what matters most. Pick just one SEO plugin, like Yoast SEO or All in One SEO, to avoid conflicts. Powerful tools like SEMRush are great, but they're optional for beginners. We'll break down the best features of different tools to help you choose what works best for your website.

List of 15 Best SEO Plugins for WordPress

Here, we will discuss some WordPress SEO tools. Follow the below paragraphs. First, we will elaborate on the paid plugins after that discuss the free plugins you can use on your tips.

Best Premium SEO Plugin for WordPress

We will use different plugins that will help you to boost your ranking on the website and require some premium to purchase it.
 

#1. All in One SEO (AIOSEO)

With over 3 million users, it's a popular and powerful tool that can help you improve your search rankings without needing to be an SEO expert. The free version of AIOSEO is a great starting point, but the pro version offers even more features to help you outrank competitors.

Here's what makes it so user-friendly:
 

• Easy Setup Wizard: This helps you choose the best SEO settings for your website, so you don't have to worry about complicated configurations.
• Actionable Checklists: AIOSEO analyzes your content and provides a clear to-do list to optimize your posts and pages for search engines.
• Dynamic Features: You can create dynamic values in your SEO titles and descriptions. In short, you won't need to update them every time something changes.
   

AIOSEO goes beyond the basics. It allows you to:
 

• Improve Author Credibility: Add details to your author bio to show your expertise and establish trust with search engines.
• Boost Social Media Sharing: Control how your website content appears when shared on Facebook, Twitter, and other platforms.
• Optimize Your E-commerce Store: Get special features to attract organic traffic to your online store.
• Advanced Features for Power Users: AIOSEO offers multiple additional features for those who are more SEO-savvy, like managing internal links, editing robot.txt files, and even integrating with ChatGPT AI tools.
   

AIOSEO is a comprehensive solution that eliminates the need for multiple plugins. It's great for all types of websites, from blogs and news sites to e-commerce stores.

#2. Semrush

Semrush is used by all sorts of people, from SEO experts to bloggers, to help their websites get noticed more.

Here are some benefits of using the best SEO plugins for WordPress, Semrush:
 

• Find the right keywords: Semrush helps you discover words people search for online, so you can use them on your website and climb the search engine ladder.
• Find the competition: See what keywords your competitors rank for and learn from their strategies.
• Writing Assistant: The Semrush SEO Writing Assistant helps you create content that's more likely to outrank the top websites for your chosen keyword. It even works with WordPress, a popular website-building tool!
• Get content ideas: Semrush can generate SEO templates and suggest improvements for your content, making it more search engine-friendly.
• Become a keyword pro: Semrush works with a popular WordPress plugin, All in One SEO (AIOSEO), to find even more keywords related to your main topic. You can see how many people search for these keywords and easily add them to your content.
   

We use Semrush for our websites because it lets us see what our competitors are doing and track how well our website ranks in search engines. In short, Semrush helps you get your website seen by more people. 

#3. LowFruits
 

LowFruits is a tool that helps you discover keywords with low competition that you can rank for on search engines.

Here, we will define how LowFruits works:
 

• Pop a word or phrase related to your niche into the Keyword Finder.
• LowFruits will analyze what people search for online and give you multiple long-tail keyword suggestions.
• LowFruits shows you important details like how many people search for a keyword and how difficult it is to rank for it. Apart from that, it also reveals "weak spots" in the search results. These are the websites with low authority ranking for the keyword, making it easier for you to outrank them.
• The KW Clustering feature helps you find all the relevant keywords in your niche. This way, you can create targeted content that builds your expertise on a specific topic.

LowFruits has even more tools to boost your SEO:
 

• Track your progress: See how your website's ranking for keywords improves over time with the Rank Tracker. Use this info to tweak your content and get even better results.
• Get ideas from competitors: See what keywords your competitors rank for with the Keyword Extractor. Get inspired and use this to inform your content strategy.
• Find link-building opportunities: Explore a giant database of websites with low authority using Domain Explorer. As a result, it can help you find potential places to get links back to your website, which is significant for SEO.
• Learn from your competitors: Analyze your competitor's website structure with the Sitemap Extractor. However, it can give you valuable insights on how to improve your content strategy.
   

LowFruits is budget-friendly. There's a free plan to get you started, or you can choose a pay-as-you-go option or a subscription plan depending on your needs.

#4. SEOBoost

SEOBoost is one of the best SEO plugins for WordPress tools that use artificial intelligence (AI) to help you write content that search engines use. Here's how it works:
 

• Know what to write about: Enter a keyword related to your topic, and SEOBoost's Topic Reports tool will research for you. It analyzes the top websites ranking for that keyword and gives you suggestions on what to include in your content. Moreover, it comprises significant phrases to use, relevant questions to answer, and even the ideal word count.
   
• Craft an outline: The Content Brief Editor helps you build an outline for your content based on what's already ranking well online. This way, you can see how your content stacks up against competitors and ensure you're hitting all the significant points.
   
• Optimize your content for search engines: Once you've written content, paste it into the Content Optimization tool. This clever tool analyzes your writing and suggests improvements to help you rank higher. It will show you relevant terms you might have missed and even give you a score to shoot for so you know how well your content is optimized for search engines.
   
• Audit your existing content: Enter a keyword and then the URL of a post you already have, and SEOBoost's Content Audit report will give you a quick overview of how it's doing in terms of SEO. In addition, it helps you identify areas for improvement and make your existing content shine.
   

SEOBoost offers a variety of tools at different price points. Moreover, you can find a plan that fits your needs. 

#5. Ahref

Ahrefs is one of the best SEO plugins for WordPress toolbox for anyone who wants to improve their website's search engine ranking (SEO). It's a popular choice for marketers, bloggers, and businesses, and it offers multiple similar features to another tool called SEMrush.
 

• Research keywords that people are searching for online and see how difficult it would be to rank for them.
• See what your competitors are ranking for and what backlinks they have. Moreover, it can give you ideas for your SEO strategy.
• Ahrefs can audit your website and identify any SEO problems that might be holding you back.
• Monitor how your website's ranking for keywords changes over time.
• Analyze your content and optimize it for specific keywords to help it rank higher in search results.
   

The more high-quality backlinks you have, the better your website will rank in search engines.
 

• Find link-building opportunities: Ahrefs can show you which websites are linking to several of your competitors but not to you.
• Discover hot content topics: See which content your competitors are ranking for that you aren't. However, it can give you ideas for new blog posts or website content that will help you get more exposure.
• Identify duplicate content and keyword cannibalization: Ahrefs helps you spot duplicate content on your website and situations where multiple pages compete for the keywords. 

Here, we mentioned the best SEO plugins for WordPress for premium. Now, we will elaborate on the free tools. 

#6. SEOPress
 

SEOPress is a user-friendly SEO plugin that packs a powerful punch.
 

• All the SEO essentials: SEOPress covers all the bases, allowing you to add clear titles and descriptions to your content, manage social media sharing, and create XML sitemaps for your images and content. Moreover, it helps search engines understand your website better.
• Simple setup for beginners: SEOPress has a straightforward setup process that gets you started quickly.
• Advanced controls for the tech-savvy: If you're more experienced with SEO, SEOPress offers advanced controls to fine-tune your website's optimization.
• Feature-packed and budget-friendly: Compared to other premium WordPress SEO plugins, SEOPress holds its own in terms of features and options, all at a competitive price point. 
   

#7. KeywordTool.io
 

KeywordTool.io is the best SEO plugins for WordPress tool that helps you generate multiple keyword ideas, all based on a single word or phrase you enter.

Moreover, it taps into the power of Google's autocomplete feature, the same thing you see when you start typing in a search. It can also generate keyword suggestions from popular platforms like Bing, YouTube, and Amazon.

These keyword ideas can spark your content and help you understand what people are searching for online. While the free plan gives you keyword suggestions, you can upgrade to their paid plan to see additional details like search volume and cost per click.
 

#8. Schema Pro
 

Those are rich snippets and they can grab attention on a crowded search engine page. Schema Pro helps you add these attention-grabbing snippets to your website.
 

Schema Pro works well alongside other popular SEO plugins like All in One SEO (AIOSEO). These plugins already add some basic rich snippets, but Schema Pro lets you do more. You can add extra details or use different types of rich snippets altogether. Schema Pro is the upgraded version of your existing SEO plugin, making your website stand out even more in search results.

Best Free SEO Plugin for WordPress

Now, we will elaborate on the WordPress SEO plugins free tools in the upcoming paragraphs. 

#9. Yoast SEO

Yoast SEO is a popular plugin that helps you speak search engine language and get more people to visit your website.
 

• Craft catchy titles and descriptions: Easily add clear and concise titles and descriptions to your website's content. These are like little signs search engines read to understand what your pages are about.
• Boost your social media presence: Add social media images and Open Graph metadata to your articles. This stuff gives your content a polished look when sharing on social media.
• Make search engines use your website: Yoast SEO automatically creates an XML sitemap. In addition, it helps them find and index your content more easily.
• Switch SEO tools: Yoast SEO helps you to import your SEO data.
• Write for humans and search engines: Yoast SEO analyzes your readability and shows how your content will look in search results and social media. Moreover, it helps you create content that's easy for people to understand and visually appealing.
• Keep your website speedy: Yoast SEO also helps you optimize your website for faster loading times, which is essential for both search engines and website visitors.
   

It helps you optimize your content, improve your website's health, and get more visitors.
 

#10. Google Search Console 

Google Search Console is a Google SEO plugin for WordPress. Moreover, it tells you how your website is doing in search results. It's an incredible tool, especially for website owners and anyone who wants to get more traffic.
 

• Spot website issues: It lets you know if Google has problems crawling and indexing your website. If there are any errors, Search Console will point them out and even give you tips to fix them.
• See what keywords you rank for: Search Console reveals which keywords people use to find your website in Google searches. You'll also see the average ranking, clicks, and impressions.
• Find opportunities to rank higher: Armed with this keyword data, you can identify keywords where you're almost there. By optimizing your content for those keywords, you can rise higher in search results.
• Get inspired for new content: Search Console can also give ideas for new blog posts or website content. See what keywords people are searching for that you don't currently rank for, and create content to target those keywords.

Google Search Console is one of the best SEO plugins for WordPress and a free tool. It helps you understand how people find your website and how to get even more traffic.
 

#11. Google Keyword Planner

Google Keyword Planner is a free tool originally made for advertisers, but anyone can use it to find the perfect keywords for their website or blog content.
 

• Google is the search engine king, and Keyword Planner gives you insights into what people are typing into the search bar.
• Find keywords with high search volume but low competition. 
• Keyword Planner gives you helpful details like estimated search volume, how many other websites are competing for that keyword, and even an idea of how difficult it might be to rank for it. Armed with this data, you can choose keywords that are relevant to your content and achievable to rank for.
• So, whether you're a content marketer, blogger, or just starting with SEO, Google Keyword Planner is a free tool that can help you find the perfect keywords to attract more visitors to your website.

#12. Rank Math
 

RankMath is a user-friendly SEO plugin that acts like a one-stop shop for optimizing your website for search engines and social media.
 

• Rank Math has a handy setup wizard that guides you through the process. It even lets you import data from other SEO plugins you might have been using, saving you time and effort.
• Craft clear and concise titles and descriptions for your blog posts with ease. These are like little signs search engines read to understand what your pages are about.
• Add social media sharing buttons and Open Graph data to your content. 
• Rank Math can automatically generate an XML sitemap for your website.
• Get valuable insights into your website's search engine performance by connecting Rank Math to Google Search Console.
• Rank Math lets you control which users on your website can access different plugin features. 

#13. Redirection 
 

Redirection is a handy WordPress plugin that helps you fix these broken links. It acts like a broken link checker, finding those dead ends on your website.

Once Redirection finds a broken link, you can efficiently fix it. You can decide to point users to the correct link if it's moved somewhere else on your website. Or, you can simply remove the broken link altogether. However, it keeps your website running smoothly and avoids frustrating your visitors with dead ends.

#14. SEOQuake

SEOQuake is a free add-on for popular browsers like Chrome and Firefox. Here's what it can do:
 

• Website checkup: SEOQuake scans any website and reveals a bunch of SEO-related info, like how healthy the site is, how old it is, and even how it ranks on Alexa. In addition, it is worthwhile to understand how well a website is optimized for search engines.
• Keyword competition operative: When you search for something online, SEOQuake can show you extra information about the websites that appear in the results. It can help you see how competitive a particular keyword is for search engines. You can even download this data to analyze it later.
   

So, SEOQuake is a free tool that helps you look under the hood of websites and see how well they're optimized for search engines. It's a handy tool for anyone who wants to learn more about SEO or research keyword competition.

#15. Really Simple SSL

Encryption is a secret code that scrambles information sent between your computer and the website. As a result, it makes it more difficult for hackers to steal your information, so it's safer for you as a visitor.

Using HTTPS is a factor that can influence how high your website ranks in search results. The “Really Simple SSL” plugin is a handy tool for WordPress websites that helps you easily set up HTTPS. It checks if your website has the necessary security certificate and can even help you install one for free with Let's Encrypt. The plugin also redirects traffic to the secure HTTPS version of your website so you can be sure your visitors are browsing safely.

Conclusion

Choosing the best SEO plugins for WordPress website depends on your needs and experience level. Yoast SEO and Rank Math are user-friendly options that offer all the essential SEO features for beginners and experienced users. If you're looking for in-depth backlink analysis, Ahrefs is a powerful tool, but it comes at a cost. For free keyword research options, Google Keyword Planner and KeywordTool.io are fantastic places to start. Ultimately, the best way to find the perfect SEO plugin is to try out a few and see which fits your workflow and budget best!